The Mighty World Of Marvel (commonly shortened to MWOM) was Marvel UK's first-ever title, debuting on 30th September 1972, and was revived in 2003 by Panini Comics, who are licensed to publish Marvel US material. Spending much of the 1970s as Marvel UK's flagship title, MWOM published black & white reprints of American Marvel four-colour material. Thanks in large part to the success of MWOM, Marvel UK gained a foothold in the (at the time) vast UK weekly comic market, allowing the company to cross-market and later introduce non-superhero UK-reprint titles such as Planet of the Apes and Star Wars.
